This year has been one in which 2Performant has rediscovered itself and clearly and ambitiously defined its vision of what the marketing of the future means. Business League is the first piece of what we are about to develop, so at the outset we felt strongly how huge the stakes are. The concept is a fantastic one and the first challenge was to translate it efficiently and quickly into our platform. We were able to launch on time Business League following an approach that combines Agile and Lean principles but also drawing on our in-house expertise.
